Hi! My name is
Sebastian
And I’m a
UX Designer and Researcher
NYC Dept. of Consumer & Worker Protection
Business License Registration UX
Redesigned an underused license portal after research showed applicants were abandoning it for in-person help — closing the gap for thousands of NYC business owners.
Amazon - Supply Chain Optimization Team
Vendor Dashboard Redesign
Led research across 3 regions to redesign a dashboard used by ~2M vendors, proposing features adopted into the team's roadmap.
SFMTA - Design Sprint
Redesigning Muni to Boost Off-Peak Ridership
Rider interviews revealed confusing ticketing and unpredictable delays were driving people to other transit options — redesigned the app with real-time tracking and cut multi-rider ticketing from 7 screens to 1.
Metropolitan Museum of Art
Encouraging Exploration in a 470K-Object Collection
Eye-tracking research found 76% of visitors left after viewing just one artwork — redesigned discovery and filtering to keep casual browsers and students exploring further.